Wake Up Goddess

3 “MUST HAVES” for Your Spiritual Workshop Flyer January 27, 2011

Spiritual workshop flyers can be an effective way to market and fill your events if the following are true…

• You use flyers in combination with other marketing materials and strategies.

• You display them in a place that has good foot traffic (provided that those feet are attached to your ideal workshop guests).

• Your flyers ROCK!

Here are a couple of MUST HAVE tips to make sure YOUR spiritual workshop flyers ROCK…

MUST HAVE #1: An Engaging Workshop Description With Benefits-Rich Bullet Points

If you get stuck when trying to write your marketing copy, start with a list of 3 to 5 benefits that people will receive when they attend your spiritual workshop.

Feature these as bullet points in your flyer and write the rest of your copy around them. Remember to stay BENEFITS FOCUSED!

MUST HAVE #2: Always, Always, Always Include a Photo of Yourself

This is a personal touch that you cannot overlook. Your photo gives potential guests a sense of connection to you, a feeling of familiarity and comfort.

Place a clear headshot of yourself in the upper left or right corner of the flyer. Make sure you look friendly and approachable in the photo ~ no crossed arms or serious glances. Invite people in with your SMILE!

MUST HAVE #3: Don’t Forget Your Call To Action

Always remember to tell people HOW to register for your workshop. Ideally, you want people to RSVP and pay in advance. Not only will this give you an indication of the number of guests to expect, it also commits people to the workshop so you’ll have fewer “no shows.”

You must make this process easy for your guests. Never list multiple numbers or websites for registration. Your call to action should be direct, simple and prominently located on your flyer.

To learn more on how to market your spiritual workshops with ease, join me next Tue. for “Spiritual Workshop Secrets: How To Effortlessly Fill Your Practice By Hosting Free or Low-Cost Workshops That Create Paying Clients.” If you register by midnight tomorrow, you’ll receive a $100 Fast Action Savings!
www.SpiritualWorkshopSecrets.com

Your 2011 Spiritual Workshop Idea Generator January 22, 2011

The best way to generate ideas for spiritual workshops is to draw from your personal experience, knowledge and wisdom.

Even if you think that there’s nothing remarkable about your life, I have yet to meet any person in this world who did not have something to teach.

So just imagine for a minute that you could look at your own experiences, knowledge and wisdom from an outside perspective, how remarkable would they seem then?

PictureIdea Generator Exercise:
Take out a piece of paper and draw two lines down the page vertically so that the page is divided into 3 equal columns.

First… In the far left column:
Write all of your most memorable or meaningful experiences. Whether positive or negative, write down all of the experiences that have shaped your life and made you who you are today.

Next… In the center column:
Write down all the lessons you learned and the gifts you’ve received as a result of each experience.

Some of these lessons may have been hard earned. But just think how valuable that lesson has been and how the knowledge of it has helped you along your path.

Finally… In the far right column:
Write how you think this lesson, this wellspring of wisdom, could be of service to others.

In other words, ask yourself one of these twoquestions:

1. “Is there something about this experience that others could learn from so that they wouldn’t have to suffer the same pain I did?”
2. “Is there something about this experience that others could learn from so that they could experience the same joy I have?”

Once you’ve completed this simple little exercise you should begin to see how your own experience, knowledge and wisdom can lead to the ideal workshop topic that you are perfectly suited to teach!

Your Next Step:
Pick 1 topic and start to run with it!

How to Write Compelling Workshop Descriptions January 19, 2011

For lots of spiritual practitioners, writing marketing copy can be a downright painful process. You know that you can deliver a great workshop, but how do you put that in words to create marketing copy that will actually get people in the door?

Relax, there’s a simple formula you can use to write compelling workshop descriptions effortlessly. And the best news is that once you’ve created your description using this guide, you can repurpose it for everything from fliers to press releases to promote your event.

Step #1: Brainstorm Workshop Benefits

Your workshops should always be focused on the benefits your guests will receive. So before you do anything else, sit down and brainstorm a list of all the benefits you’ll deliver at your workshop.

Step #2: Create a List of High Impact
Bullet-Points

From your list of benefits, pull out the top 3 to 5 points. You may want to combine a few or reword them so that they’re really impactful. But these 3 to 5 points will be the basis around which you write all of your workshop copy!

Step #3: Write a Description Around Your Bullet-Points

Once you’ve got your main points, simply write some supporting copy around them. Play up the workshop benefits and give a feel for what the workshop will include without repeating your bullet point. And always include a call to action that tells people how to take that next step (i.e. sign up for your workshop).

Step #4 ~ Write Your Workshop Title LAST

Workshop titles are like headlines. They’ve got to grab people’s attention and make them want to read more. Like your bullet points, your workshop title should be benefits-rich.

Step #5 ~ Repurpose It!

Once you’re got your compelling workshop description written, you’ve got the basis for all of you marketing copy. With just a few tweaks, you can use this description as web copy, for fliers, in press releases and on social media. Just plug in the description and Voilà!

For more on how to create your Sacred Marketing Message and put together a marketing plan for spiritual workshops that really works, you can still sign up for my brand new teleseminar series…

Spiritual Workshop Secrets:
How To Effortlessly Fill Your Practice
By Hosting Free Or Low-Cost Workshops
That Create Paying Clients

Call recordings from the first two calls are now available and the Done-For-You templates are amazing! Simply go to: www.SacredMarketingSolutions.com.

Why Spiritual Workshops Work January 19, 2011

Live workshops are a great way for spiritual practitioners to share their gifts with the world. Why? Because they’re easy (trust me), they’re inexpensive to host, and they’re a heck of a lot of fun!

Another plus… you’ll meet the coolest people ever. Your workshop guests may become your clients or your friends, or they may leave your workshop with one big “a-ha” moment that changes their lives forever.

Here are 3 reasons I LOVE hosting workshops…

#1: Spiritual workshops raise awareness about what you do.

The biggest challenge most spiritual practitioners face is that they simply don’t know how to get the word out about their services. It’s challenging and often intimidating to apply traditional marketing approaches to esoteric, transformational services such as tarot, Reiki, theta and numerology.

And let’s face it, there’s no way an ad in a local metaphysical magazine or a blurb on facebook will ever convey the breadth and depth of what you do. But these marketing tools can be used to invite people to learn more about your services at a low-cost (i.e. low-risk) workshop.

And that opens the door for people to take the next step with you.

# 2: Live events give people a taste of who you are.

My private clients tell me all the time, “When I met you at your workshop I knew I wanted to work with you.” And that’s a powerful testimonial that workshops work for both you and the people you’re meant to serve through your spiritual gifts.

By hosting a live workshop or event you’re introducing yourself to people and inviting them to get to know you. Plus, you’re establishing yourself as an expert or authority that your clients can trust before they say “yes” to working with you 1-on-1.

#3: Free or low-cost workshops are a way to be of service to your community.

Many of the people who come to your workshops may never decide to work with you 1-on-1. But by offering them solid spiritual advice and tools they can use in their lives right away, you’re fulfilling your spiritual obligation to be of service to the community in a way that is genuine and authentic with no strings attached!

And trust me, that’s a very good feeling for you and your audience to walk away with!

So if you’d like to learn more about how to host your own spiritual workshops, you owe it to yourself ~ and to the people you are meant to be of service to ~ to check out my upcoming teleseminar series “Spiritual Workshop Secrets.” Click here to learn more http://www.wakeupgoddess.com/spiritual-workshops.html.

Location, Location, Location ~ 3 Questions You MUST Ask Before Booking Your Spiritual Workshop Venue January 19, 2011

Once you’ve got a great workshop idea, the next step is to find the right venue.

Since not all venues are not created equal, here are 3 questions every spiritual practitioner MUST ask before booking your spiritual workshop location.

Question #1: Do they have an established clientele and, if so, who are they?

Ideally, you want to book your workshop in a venue with an established clientele that matches the profile of your perfect workshop guest. The reasons are twofold:

First, you want to hold your event in a place that you feel comfortable in and that energetically matches your workshop topic.

Second, from a practical perspective, you want to draw from their existing clientele to fill your workshop, which leads us to our second question…

Question #2: Will they help to promote your event?
This is a big one, especially when you’re just getting started. Always ask how you can work with the venue to promote your event to their clients. Here are a few ideas you can discuss with them…
Do they have a regular newsletter or e-zine and, if so, can you contribute an article or advertisement about your event?
Can you place fliers up about your event?
Will they include your event in any paid advertising or calendar listings?

Question #3: What is the financial and logistical arrangement?
This may seem basic, but believe it or not when I started hosting spiritual events I was so excited to present my workshops that I actually forgot to ask this question.

In my experience, most established venues work on a percentage split with the presenter. In exchange for their portion of the proceeds they provide some event promotion, staff to collect workshop fees and basic set-up and tear-down of the room.
But ~ and this is important ~ don’t assume anything! Always check in advance to determine what the financial arrangement is and who is responsible for what. This is the best way to avoid confusion and get your workshop off to a great start.

To learn more about hosting your own spiritual workshops, join me for my F’REE training call: “Insider Secrets To Create, Market & Sell Powerful Spiritual Workshops That Generate Long-Term Income In Your Spiritual Business.” Click http://www.wakeupgoddess.com/insider-secrets-free-call.html to register.

3 Tips To Totally ROCK Your Spiritual Workshop Guests January 6, 2011

Tried and true techniques to engage your audience & leave them wanting more!

As a spiritual practitioner, one of the best ways I know to let your light shine is to offer spiritual workshops in your community. Here are 3 of my favorite tips to help you host workshops that ROCK!

Tip #1: Set the Scene for Magic

I always include “magical boosters” in my workshops by placing items around the room that inspire a sense of wonder and inspiration.

I include things like candles and incense as well as stones, pretty altar cloths and even statuary that match the theme of my workshop.

Tip #2: Ask Your Guests to Share

Always allow time in your workshop for your guests to share their experiences. After each activity, whether it’s a meditation, journaling exercise or group activity, I always ask for volunteers to share their experiences.

The reason is twofold: First, people love to share their stories with others and to create connections in this way. Second, other attendees (including me!) can learn from the stories these guests share.

Tip #3: Sprinkle Your Workshop with Fun Little Surprises

I love to surprise and delight my guests with little gifts. These gifts are often inexpensive, but meaningful and have included things like sea shells, starfish, small stones, crystals and the like.

Often we’ll charge or empower the items with our energy and intention during the workshop, or I’ll charge them in advance and let my guests know that they’re leaving with a talisman meant to remind them of all they’ve learned during our time together.